Learn to apply core strategic management concepts to have better conversations with your clients about their business issues. Having the right conversations with your clients has a positive impact on the long term relationship you will have, as well as the end result for both parties.
Learn to apply core strategic management concepts to have better business conversations with your clients about their business issues.
Having the right conversations with your clients has a positive impact on the long term relationship you will have, as well as the end result for both parties.
This program will provide partners of professional service firms with a simple, yet rigorous, method to help them understand their clients from the perspective of the clients’ market places. It will help derive insights that will help them deliver differentiated client service. It will encourage them to re-examine their roles as business leaders and equip them to have a bigger impact with their clients and teams.
Participants will learn about specific tools to:
- Understand the importance of clients’ market segmentation and the benefits that clients value in service offerings
- Frame a discussion about the strategy of the client’s organisation in terms of its overall characteristics, aggressive, defensive and conservative and the key issues that will be impacted by such a strategy
- Look at the distinction between client satisfaction and client loyalty, the differences and how to convert satisfied clients into loyal clients
- Increase the perceived value of their offer to their clients
This programme is aimed at partners of professional service firms who wish to have more robust and informed business conversations with clients.
Facilitator Mike Mister is a partner at Møller PSF Group and head of the leadership practice group. He currently works with many firms around the world, sharing his knowledge and experience on strategy, leadership and business development.
Mike is a partner in the Møller PSF Group where he is head of the leadership practice group, he works in supporting the development of leadership and change management capability in the specialised area of professional services firms. His key areas of expertise and interest are at the intersection of strategy, commercial success and the organisation’s people agenda.View profile
Toby is a founding partner of the Møller PSF Group. His insights are the result of working in professional services for 30 years in diverse roles in practice, in business development and HR. His clients value his diagnostic skills, his ability to spot patterns and provide elegant but practical solutions.View profile